Men often get discouraged and frustrated when women play hard to get. So many men I met who gave up chasing after women because they never know when a woman is interested or not. Why do women play hard to get? Most of the time it seems as woman plays hard to get but actually she is not, she is just not sure or not interested. Sometimes women don't know if they are interested enough to invest more in a relationship.
Women need time to assess if they really want to be with you or not. Some women don't even know you are trying to chase after her. A woman could think maybe you are just a very friendly person, whereas you think you are dying inside just trying to talk to her. Men aren't investing enough time and effort from a woman's point of view. Most women think they should be pursued and chased after. I heard that some women won't even return a phone call unless a guy called her 3 times. Different women have different believes and her own unique dating rules.
What about me? To be honest, I never really played hard to get. Sometimes I wasn't interested or wasn't sure and that's all. If I really liked someone, I always made it clear and men loved it. So, where as you are playing hard to get or going to, it's up to you. Whatever makes you happy. Playing hard to get can be a lot of fun and gives more power to a woman.
Some women play hard to get because they want to be in control. I'm not the most controlling person in the world, so for me playing hard to get is not really that interesting. But some women want to have an upper hand in a relationship.
If a woman is very attracted to a guy she could still be playing hard to get because she is affraid to be rejected. Men have their own expectations, for example, some want a wife, some want one night stand, some want a woman who is not only beautiful but can satisfy his most secretive and private desires. Men can be very picky too, this is why sometimes a woman has to play hard to get just to take her time and find out what her man wants.